To build trust in the brand we created AutoZone Community, new services to help customers improve and share their car maintenance skills. We also updated the store design to differentiate AutoZone from other auto parts stores and make the shopping experience seamless from online to in-store.
We redesigned and gave greater prominence to the Community section of the AutoZone website. Transforming it into a platform to grow and share your car knowledge.
To make AutoZone more accessible and engage its community it was important to consider how the user would interact with the brand and other users at every step. We began with a survey and interviews with car owners to learn more about their feelings and habits related to car maintenance.