People feel vulnerable in auto parts stores because they're not confident in their own car knowledge.
Customers don't see a difference between Autozone and its competitors.
To build trust in the brand we created new services to help customers improve and share their car maintenance skills: Autozone Community and a diagnostics app. We also updated the store design and branding to differentiate Autozone from other auto parts stores.
UX, UI Design, Product Design, Retail Design
I designed the diagnostics app and Autozone Community: an online platform for users to ask questions, get project guides, and track their growing car know-how. I also redesigned the Autozone store and pitched concepts for the brand’s new identity and positioning with my team.
We redesigned and gave greater prominence to the Community section of the Autozone website. Transforming it into a platform to grow and share your car knowledge.