To build trust in the brand we created AutoZone Community, a new service on autozone.com that helps customers improve and share their car maintenance skills. A diagnostics app works with AutoZone Community to first help users identify their maintenance issue. We also updated the store design to differentiate AutoZone and make the shopping experience seamless from online to in-store.
We redesigned and gave greater prominence to the Community section of the AutoZone website. Transforming it into a platform to grow and share your car knowledge.
To make AutoZone more accessible and engage its community it was important to consider how the user would interact with the brand and other users at every step. We began with a survey and interviews with car owners to learn more about their feelings and habits related to car maintenance.