AUTOZONE
Accessible car knowledge

CONSUMER PROBLEM
People feel vulnerable in auto parts stores because they're not confident in their own car knowledge.

BRAND PROBLEM
Customers don't see a difference between Autozone and its competitors. 

SOLUTION
To build trust in the brand we created new services to help customers improve and share their car maintenance skills: Autozone Community and a diagnostics app. We also updated the store design and branding to differentiate Autozone from other auto parts stores.

MY ROLE
UX, UI Design, Product Design, Retail Design
I designed the diagnostics app and Autozone Community: an online platform for users to ask questions, get project guides, and track their growing car know-how. I also redesigned the Autozone store and pitched concepts for the brand’s new identity and positioning with my team.

REBRAND

We rebranded Autozone with a simplified logo and a new color scheme to modernize the brand and set it apart from its competitors. Distinguishing it in a field of checkered flags and racing stripes. 

COMMUNITY PLATFORM

We redesigned and gave greater prominence to the Community section of the Autozone website. Transforming it into a platform to grow and share your car knowledge.

NEWS FEED & COMPLETED PROJECTS

Ask questions or give advice to other members of your local Autozone.

See what projects other members at your local Autozone are working on.

Keep track of your projects, your purchases, and the parts that you need.

START A PROJECT

Search for project guides by problem, engine code or part and view difficulty level of projects.

TUTORIAL VIDEOS

Follow video project guides while you're working. Videos are tagged by step for easy reference.

MESSAGE A MEMBER

See who in your community has completed a project you’re working on.

Message them to ask questions or get advice.

DIAGNOSTICS APP

To help customers speak more knowledgeably about their car problem and determine what they need before they go to the store we created a Bluetooth-enabled code reader that pairs with the redesigned Autozone app.

FEATURES

Diagnose a problem by pulling the car's trouble codes, translated into easy to understand language.

Identify any unknown car parts using a new augmented reality visual search feature.

Access tutorial videos and project guides through Autozone Community.

IDENTIFY A PART

Using their phone's camera and visual search, users can learn to recognize the different parts of a car's engine.

DESIGN THINKING

To make Autozone more accessible and encourage its community it was important to consider how the user would interact with the brand and other users at every step.

USER JOURNEYS

RETAIL DESIGN

INTERIOR DESIGN

We redesigned the store to be more approachable by placing the more common, everyday items closest to the entrance. For employees to be able to give more time and attention to each customer we added an additional help desk and seating area.

SYMBOL-BASED SIGNAGE

The aisles are organized with like items together and use the symbols from a car's dashboard as signage. This helps customers visually identify the items they'll need for that particular problem.

EXTERIOR

We added a projecting cantilever to create a protected area in the parking lot for quick fixes, work shops, and consultations from Autozone employees or regulars. 

TEAMMATES

Art Director: Jake Broglio
Copywriters: Dennis Chen, Dean Weber
Strategist: Nick Spinner
Creative Brand Manager: Lindsay Wade

A team project completed at VCU Brandcenter.