People feel vulnerable in auto parts stores because they’re not confident in their knowledge.
Customers don't see a difference between Autozone and its competitors.
We gave customers a reason to choose Autozone over an identical competitor next door with an updated look and new services that build trust between the brand and consumers and help them improve their car maintenance skills.
UX, UI, Retail Design
I created an online platform for the Autozone community to ask questions, get project guides and track their growing car know-how. With my team, I pitched creative concepts for the brand’s new identity and messaging and re-designed the Autozone store interiors.
We redesigned and gave greater prominence to the Community section of the Autozone website. Transforming it into a platform to grow and share your car knowledge.