AUTOZONE
Accessible car knowledge

CONSUMER CHALLENGE 
People feel vulnerable in auto parts stores because they’re not confident in their knowledge. 

BRAND CHALLENGE 
Customers don't see a difference between Autozone and its competitors. 

SOLUTION
We gave customers a reason to choose Autozone over an identical competitor next door with an updated look and new services that build trust between the brand and consumers and help them improve their car maintenance skills.

MY ROLE
UX, UI, Retail Design
I created an online platform for the Autozone community to ask questions, get project guides and track their growing car know-how. With my team, I pitched creative concepts for the brand’s new identity and messaging and re-designed the Autozone store interiors. 

REBRAND

We rebranded Autozone with a simplified logo and a new color scheme to modernize the brand and set it apart from its competitors. Distinguishing it in a field of checkered flags and racing stripes. 

COMMUNITY PLATFORM

We redesigned and gave greater prominence to the Community section of the Autozone website. Transforming it into a platform to grow and share your car knowledge.

FEED & COMPLETED PROJECTS

Ask questions or give advice to other members of your local Autozone.

See what projects other members at your local Autozone are working on.

Keep track of your projects, your purchases, and the parts that you need.

START A PROJECT

Search for project guides by problem, engine code or part and view difficulty level of projects.

TUTORIAL VIDEOS

Follow video project guides while you're working. Videos are tagged by step for easy reference.

MESSAGE A MEMBER

See who in your community has completed a project you’re working on.

Message them to ask questions or get advice.

DESIGN THINKING

To make Autozone more accessible and its encourage community it was important to consider how the user would interact with the brand and other users at every step.

USER JOURNEYS

RETAIL DESIGN

INTERIOR DESIGN

We redesigned the store to be more approachable by placing the more common, everyday items closest to the entrance. For better customer service we added a help desk and seating area for employees to give more time and attention to each customer.

AISLES

The aisles are organized with like items together and have signage with symbols from a car's dashboard to show what items you would need for that particular problem.

EXTERIOR

We added a projecting cantilever to create a protected area in the parking lot for quick fixes, work shops, and consultations from Autozone employees or regulars. 

TEAMMATES

Copywriters: Dennis Chen, Dean Weber
Art Director: Jake Broglio
Strategist: Nick Sinner
Creative Brand Manager: Lindsay Wade

A team project completed at VCU Brandcenter.