I designed the site where the videos would live with the goal of making the interface as intuitive as possible. To make the experience seamless we conducted user testing to determine the best placement and language for the prompts directing users to turn their phones.
Creative Director: Benjamin Vendramin
Art Directors: Johanna Martinez, Alexandra Barberio
Copywriters: Black Ice, Will Kelleher, Tyler Sharkey, Chanae Reed
Producers: Aaron Royer, Stephen Wang
Account Director: Sabina Khalhani
Directors / Photographers: Gillian Laub, Josh Perez