Interactive mobile videos that challenge perception. Mobile video has helped spread awareness and expose the problems of racial profiling and police violence. Narrative_ and Visa RushCard, with its goal of helping minority communities typically underserved by banks, wanted to encourage conversation and promote tolerance through a shift in perspective.
Created during my internship at Narrative_ for Visa RushCard, where I worked as the UX/UI Designer on the project.
Role: UX & UI Design, User Testing
Based on the observation that people often turn their phones sideways to get a better perspective while watching videos we created short interactive films that challenge bias, triggered by device orientation. We worked with spoken word poet, Black Ice to tell a story that was both compelling and authentic.
I designed the site where the videos would live with the goal of making the interface as intuitive as possible. To make the experience seamless we conducted user testing to determine the best placement and language for the prompts directing users to turn their phones.
Creative Director: Benjamin Vendramin
Art Directors: Johanna Martinez, Alexandra Barberio
Copywriters: Black Ice, Will Kelleher, Tyler Sharkey, Chanae Reed
Producers: Aaron Royer, Stephen Wang
Account Director: Sabina Khalhani
Directors / Photographers: Gillian Laub, Josh Perez