Based on the common user behavior of turning a phone sideways to get a better perspective, we created short interactive films that challenge bias. Spoken word poetry combined with dynamic videos, triggered by device orientation, create powerful stories about perception.
UX, UI, Interaction Design
I designed the mobile-only website where the interactive videos would live with the goal of making the interface as intuitive as possible. I created wireframes and conducted user testing to determine the best placement and language for the prompts directing users to turn their phones.
Creative Director: Benjamin Vendramin
Art Directors: Johanna Martinez, Alexandra Barberio
Copywriters: Black Ice, Will Kelleher, Tyler Sharkey, Chanae Reed
Producers: Aaron Royer, Stephen Wang
Account Director: Sabina Khalhani
Directors / Photographers: Gillian Laub, Josh Perez