Change Perspective
Visa RushCard
Interactive mobile videos that challenge perception. Created during my internship at Narrative_ for Visa RushCard, where I worked as the UX/UI Designer on the project. To watch the films, visit makemoves.com on a phone or tablet.
UX & UI Design
Problem
Mobile video has played a big part in exposing instances of police violence. Visa Rushcard wanted to address this tragic, yet persistent issue by provoking discussion around racial profiling, police shootings, and violence against police by using the same medium.
Solution
Based on the observation that people often turn their phones sideways to get a better perspective we created short interactive films that challenge bias, triggered by device orientation.
I designed the site where the videos would live with the goal of making the interface as intuitive as possible. To make the experience seamless we conducted user testing to determine the best placement and language for the prompts directing users to turn their phones.
By combining technology with the spoken word of poet Black Ice we created dynamic videos telling powerful stories about perception.
Results
The Webby Awards 2017
Winner: Best Use of Video or Moving Image, Honoree: Online Guerilla & Innovation, Nominee: Best User Experience
Shorty Awards
Finalist: Creative Use of Technology
88% view through rate
The One Show
Merit Award: Innovation in UX/UI, Merit Award: Mobile/Use of Technology
SXSW Interactive Award
Finalist: Visual Media Experience
Process
We tested many options for the prompts in an effort to make them easy to understanding and minimally intrusive.
User Testing
Wireframes
Teammates
Creative Director: Benjamin Vendramin
Art Directors: Johanna Martinez, Alexandra Barberio
Copywriters: Black Ice, Will Kelleher, Tyler Sharkey, Chanae Reed
Producers: Aaron Royer, Stephen Wang
Account Director: Sabina Khalhani
Directors / Photographers: Gillian Laub, Josh Perez