Jeans are one of the most difficult things to shop for but the Levi’s online and in-store shopping experiences are cluttered and overwhelming. Industry-wide, shopping has become an increasingly digital activity but store design has not changed much in the last 100 years.
A store design and shopping app that work together to inspire and help users find the perfect jeans, their way. For a more streamlined and personalized shopping trip, the store is designed with interconnected zones for customers to work, linger and connect with the brand.
What makes someone visit a physical store and want to return? By researching retail theory and design I recognized six best practices important for successful, engaging retail spaces.
To build an understanding of users' needs I identified three types of shoppers, their pain points, and goals.
The store is designed with different shopping behaviors in mind: clearly organized displays and screens for the shopper on a mission, places to hang out, work, and shop at your own pace for the browser, and ways to actively connect with the brand for the loyal customer.
An individual project completed at VCU Brandcenter.