Jean shopping is one of the most dreaded shopping activities.
Levi’s stores are crowded and overwhelming and the brand is no longer as strong as it once was. Industry-wide, shopping has become an increasingly digital activity and many established brands are closing stores, including Levi's.
A store design and shopping app that work together to engage, inspire, and help you find the perfect jeans. The retail store includes places to work, linger and connect with the brand for a more streamlined, interactive, and hands-on shopping trip.
Applying UX practices to retail design ⇨ A new way to shop for jeans
The shopping app works in partnership with the store to help customers find the perfect jeans, explore styles, get input from friends and complete their purchases as efficiently as possible.
What makes someone visit a physical store and want to return? By researching retail theory and design I recognized six best practices important for successful, engaging retail spaces.
To build an understanding of users' needs I identified three types of shoppers, their pain points, and goals.
The store is designed with different shopping behaviors in mind: clearly organized displays and screens for the shopper on a mission, places to hang out, work, and shop at your own pace for the browser, and ways to actively connect with the brand for the loyal customer.
An individual project completed at VCU Brandcenter.