Every shopper is different but most stores treat them all the same. The retail industry is changing rapidly and consumers have come to expect more personalized service.
The Levi's brand has always been driven by innovation, from creating the first jeans to a smart jacket. How can this innovation be extended to the retail space?
To build an understanding of users' needs I identified three types of shoppers, their pain points, and goals.
An individual project completed at VCU Brandcenter.