Every shopper is different but most stores treat them all the same. The retail industry is changing rapidly and consumers have come to expect more personalized service.
The Levi's brand has always been driven by innovation, from creating the first jeans to a smart jacket. How can this innovation be extended to the retail space?
Mobile Fitting Room
While in a retail store, customers can send items to their fitting room from their device or an in-store screen.
Ask a friend's opinion by sending a fitting room selfie complete with product information.
Move items to cart to purchase or save for later to think about it.
Customers can check out from their own devices or the in-store screens.
The customer's screen shows who will be helping them and how long they can expect to wait.
Salespeople will be notified when a customer makes a request, asks a question or wants to check out.
How do you shop?
I started with a survey and interviews to find out more about people's shopping habits and what they think of Levi's.
To build an understanding of users' needs I identified three types of shoppers, their pain points, and goals.
Sketching Wireframes & User Flows
An individual project completed at VCU Brandcenter.