Freelance Planet

Bravely navigating the unknowns of self-employment. A new brand and messaging platform designed to support freelancers, with Pluto as their guide.

Student Work
Role: UX Design, Conversational UI, Product Design

The Process


Freelance work is on the rise and long-term job security is declining. However, many people are not prepared for this new standard.  All of our team had worked as freelancers at some point and had first-hand experience with the confusion and having no idea how to file our taxes.


A service that improves the workdays of freelancers. Freelance Planet consists of a desktop app that helps with time-tracking, scheduling, and efficiency as well as a messenger bot that answers questions about freelancing. 

After decades in the solar system with a steady job as our 9th planet, Pluto was let go.

Pluto, Freelance Planet here

Pluto became the guide and voice of Freelance Planet, a knowledgeable and approachable friend. A chatbot through Facebook Messenger allows users to interact with Pluto and ask questions before deciding to download the desktop app.

The Freelance Planet desktop app helps freelancers through conversation and simple tools. A better way to track time, set reminders, and access resources.

Message Pluto with questions about freelancing. Pluto will answer with helpful advice and links.

Set reminders for important meetings or just to take a lunch break.

Get prompts to track time when certain programs are opened to keep projects organized.

Pluto Beacon & Drive

Attach the Pluto beacon to your laptop to show you're a part of the Freelance Planet community and connect with other freelancers at your local coffee shop. It can also be used as a flash drive.


Freelance Planet will be promoted in coffee shops and co-working spaces, where freelancers spend a lot of time. It will also provide free Wi-Fi to lend support to the freelance community.

Pluto will tweet tips for freelancers and share his unique perspective as the first freelance planet.

Design Process

To encourage interaction with Pluto the desktop app was designed to integrate seamlessly into the freelancer's work day and provide helpful prompts at the right time. Pluto's identity developed out of our team joking about poor Pluto being kicked out of the solar system so we wanted to keep its voice lighthearted and fun.


Copywriter: Kaitlin Demayo
Art Director: Jessica Sugerman

A team project completed at VCU Brandcenter. I designed the desktop application, prototyped the Facebook Messenger chatbot and worked with my team to develop the voice of Pluto.